Study by Rotterdam School of Management identifies key benefits of Co-working for start-ups and entrepreneurs.
A study by Rotterdam School of Management, ERASMUS University (RSM), has identified the key benefits for Start-ups, SME’s and Entrepreneurs of Co-Working spaces, and it goes far beyond a social atmosphere.
The study asked users of one of the Netherlands’ largest co-working space providers to discuss the way in which they use co-working space, and how they have benefited from the use of the space. Users ranged from 18-65 years old and sighted Expanding their Customer Networks, Improving business skills, and Development of their Product or Service through collaborative working as some of the positive outcomes Co-working has had on their businesses.
What makes co-working so successful? The study suggests that it’s the combination of unexpected networking and the phenomenon of reciprocity that makes the difference. Co-working provides users with a unique networking platform, informal and unexpected bonds can be formed, helped along by the fact that the vast majority of those surveyed use the co-working space less than 3 times a week, meaning that there are always new faces, new businesses, new skills and new ideas to share.
And when someone shares something of value with you, you’re more inclined to share something of value with someone else. Associate Professor Vareska Van de Vrande who worked on the study describes this sharing as “social capital: their knowledge, expertise and networks.” She goes on to advise that “As an entrepreneur, your best chance of benefiting from a co-working space is by showing a willingness to listen to others and share your own knowledge.”
But co-working spaces can offer a number of benefits outside of informal networking, from dedicated business support, to free talks & events. There are a huge range of packages available, from Virtual Offices to Hot-desking and dedicated desk space.
Make a change for the new year and venture out of your home office to join other entrepreneurs boosting their business growth in 2016! Try it for free at CamJelly, an informal co-working event at Future Business Centre Cambridge.