Case Study

Nene Valley Entertainment

Gary Cowling, founder of Nene Valley Entertainment

The Business

Nene Valley Entertainment is an entertainment provider offering bespoke packages to ensure clients get the entertainment that is right for them.

www.nenevalleyentertainment.co.uk

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The challenge

I wasn’t happy in my current employment, so it really started as a hobby but was then given some equipment, which I tried out at my daughter’s 5th birthday party. Since then, my hobby has spiralled into a business. However, I had no experience in finance and needed help with marketing, and I felt I needed to be in an environment where I could come up with new ideas.

The result – how the programme helped

The programme has helped massively! It was like having an ideas factory – the speakers, mentors and Allia connections were really helpful in unleashing new ideas and helping me to develop them. I also left with new networks and friendships, including a brilliant accountant who was in my cohort.

I am growing! Before the programme I averaged 1 booking a week, I am now getting 20+ enquiries a week. My social media followers have increased massively and I was featured in the local press. I also have a virtual address at the Allia Future Business Centre, which has been really helpful in making my business appear more professional – I get everything I need from it and it is really useful having a formal business address.  

The programme has helped massively. The speakers, mentors and Allia connections were really helpful in unleashing new ideas and helping you develop them. I also left with a hub of networks and friendships. After the programme you have a different perspective on your business.”

Gary Cowling, founder of Nene Valley Entertainment

 

Our 2021 – 2023 Cambridge & Peterborough programmes are part-funded by the European Regional Development fund.

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