![](https://futurebusinesscentre.co.uk/wp-content/uploads/2023/02/Fiona-Grady-logo-1024x400.jpg)
The business
I’m a freelance artist working mostly on architectural projects with arts commissioners, architects and property developers for projects with the NHS, Canary Wharf Management Group and the YMCA.
The challenge
I heard about the Creative & Cultural Futures project through a friend who has a studio in Tower Hamlets. I really enjoyed the Business Model Canvas workshop and the opportunity to meet other creatives in the community. I’d previously worked with a mentor to put together a list of business tools that I needed, this had included working with a graphic designer to develop a new logo and marketing materials. So, I used the grant from the programme to do just that.
The impact
Visual identity is really important, it helps people interpret and understand what I do. I need to be able to communicate through my branding and marketing that I offer a sophisticated and bespoke product. I now have a really beautiful document that shows I’m serious. It will help me make strategic decisions about who to work with, instead of just taking on what comes my way.
![](https://futurebusinesscentre.co.uk/wp-content/uploads/2022/01/Blue-Speech-300x244.png)
The process was straightforward and a good way to reflect on how to support business development. The Allia team make it all really accessible. Overall, the programme is a great booster for creatives who would benefit from a small grant & advice to support their business.
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