Case Study

Fiona Grady

The business

I’m a freelance artist working mostly on architectural projects with arts commissioners, architects and property developers for projects with the NHS, Canary Wharf Management Group and the YMCA.  

The challenge

I heard about the Creative & Cultural Futures project through a friend who has a studio in Tower Hamlets. I really enjoyed the Business Model Canvas workshop and the opportunity to meet other creatives in the community. I’d previously worked with a mentor to put together a list of business tools that I needed, this had included working with a graphic designer to develop a new logo and marketing materials. So, I used the grant from the programme to do just that.

The impact

Visual identity is really important, it helps people interpret and understand what I do. I need to be able to communicate through my branding and marketing that I offer a sophisticated and bespoke product. I now have a really beautiful document that shows I’m serious. It will help me make strategic decisions about who to work with, instead of just taking on what comes my way.  

The process was straightforward and a good way to reflect on how to support business development. The Allia team make it all really accessible. Overall, the programme is a great booster for creatives who would benefit from a small grant & advice to support their business. 


Positive impact

We provide inspiring workplaces, business support and community for start-ups and small businesses so that they can grow and create positive impact.