Case Study

Elan Skincare

Elan Skincare Featured - Allia Case Study
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The venture

Elan Skincare is an award-winning, natural & vegan, science-led beauty brand. We are female empowered. Our range is designed to elicit ‘feel good’ chemicals and is particularly suited for people with sensitive skin.

The challenge – what inspired your venture

Elan Skincare was developed because I wanted to help both of my kids suffering from eczema and I was not so keen on petrolatum-based products or baby products using synthetic silicones. I leverage my professional experience in product development in the medical industry to create effective natural skincare, marrying science and nature.

As a solo founder I craved a supportive community of like-minded business people who I could bounce my ideas off. I needed some guidance with regard to business strategy, accounting and social media.

The result – how the programme helped

The programme helped us build strong foundations and a pathway for growth. It helped with our financing and we were made aware of several interesting governmental initiatives, recently taking advantage of the Funded Internship Scheme that allowed us to hire two people.  

It provided a fantastic opportunity to explore ideas, share and learn from experiences of other business owners. It feels like a true community, where people really care to help you make a better world and help you succeed in your business. Since 2019 and despite the pandemic we managed to grow our business, expand internationally, add new best-selling products to our range and win a number of prestigious industry awards.

“I recommend Allia to all small business owners and anyone who wants to grow their business. You are no longer on your own because the team is always there for you when you need some advice or recommendation. Thank you Allia for helping us grow.”

Joanna Silva. Founder of Elan Skincares

Positive impact

We provide inspiring workplaces, business support and community for start-ups and small businesses so that they can grow and create positive impact.