Case Study

Alberto Romano

The business

I’ve been doing photography for 15 years. I was mainly involved in event photography, but more recently I’ve moved to focus on portrait. My first portrait project was called Double Trouble, working with people who had two jobs in London – one dream job and one to pay the bills.  

www.albertoromano.co.uk

The challenge

Meeting new people is the highlight of my job and I really enjoy portrait work. So, I was looking for a way that I could start on a project with independent business owners on Cheshire Street in Tower Hamlets. I heard about the Creative & Cultural Futures project and it seemed like the perfect opportunity.

The impact

I found the Business Model Canvas workshop really useful. Sometimes as a freelancer you don’t have that sound board so the external perspective was valuable. It was also good to be in person after COVID and meet other freelancers. The showcase event was another great opportunity to meet creatives in the community.  

Ultimately the CCF project pushed me to do my first exhibition. It’s something that I’ve never done before and it’s been a great learning curve – and now I’m looking to do another. Exhibitions are a great way of growing , not necessarily about a beautiful picture but about the message and story behind the photo.

I found the Business Model Canvas workshop really useful. Sometimes as a freelancer you don’t have that sound board so the external perspective was valuable. Its been a great learning curve. 

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Positive impact

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