Case Study

A Smile a Day Photography

A Smile a Day Photography memory box
A Smile A Day logo

The Business

Helping you bring your stories to life through photography – from business stories, branding & websites, to beautiful weddings & meaningful moments to be forever cherished.

European Union Logo
HM Government Logo

The challenge

I was always interested in photography growing up. I suffer with anxiety and photography became an outlet where I could express myself in a creative way. 

I started in pet photography, but then ventured into business-to-business marketing where I found organisations need photography for their marketing.   

I was feeling a bit lost and I was struggling with a lack of direction for my business. I wanted to build my contacts, but I was also struggling to value my services as people would often want something for nothing.  

The result – how the programme helped

The programme gave me confidence and challenged me to do things differently. The workshops and 1-1s enabled me to focus on the structure of my business, know my value and align my prices with my market.  

I left with a detailed plan for my business and my messaging is now clearer, my social media is growing, I have launched new services and am shortlisted for 2 awards!  

I have started collaborating with some of the Allia alum – including the charity Little Miracles, where I offer families with children with disabilities accessible 1-1 photography sessions at discounted rates, plus a memory box so they can continue to collect memories. 

Allia provided me honest support and the motivation I needed to grow. The advice was genuinely good, and the speakers were brilliant. Normally at the end of a programme the support ends when the programme ends, but the team at Allia welcome you back and encourage you to continue your journey with them.”

Nate Lansdell, founder of A Smile a Day Photography

Our 2021 – 2023 Cambridge & Peterborough programmes are part-funded by the European Regional Development fund.

Positive impact

We provide inspiring workplaces, business support and community for start-ups and small businesses so that they can grow and create positive impact.