We love to hear from the founders who have been on one of our programmes, to understand what they took away from the learning, and how it has helped them to grow their business.
This Pride month, we’re delighted to spotlight Jaron Soh, the founder behind Voda, an innovative LGBTQIA+ mental health app that provides accessible, inclusive, and intersectional mental wellbeing support.
We took some time out to catch up with Jaron and discuss his participation in Allia’s Impact Accelerator and the challenges of being a LGBTQIA+ founder.
The Business
Voda is the LGBTQIA+ mental health app designed by leading LGBTQIA+ therapists.
We aim to reach 7,000,000 LGBT+ people in the next 5 years with personalised, inclusive mental health support.
Originally from Singapore, a state known for its conservatism, Jaron has spent his last decade in London, where he has embraced his passion for technology and entrepreneurship.
Having started his first venture during his university days, Jaron’s personal experiences with identity and acceptance eventually led him to found Voda.
“Voda is not just a business. It’s a mission driven by personal experiences. For me and our team, we’re passionate about creating mental health tools that we wish we had while navigating our coming out journey,” Jaron reflects.
How have you benefitted from the Impact Accelerator?
“The network and bespoke support provided by the Impact Accelerator were invaluable. In previous programmes, I sometimes felt the need to mask my identity”.
Unlike other programmes, Allia’s focus on impact and diversity allowed Jaron to thrive in an environment that celebrates authenticity. The programme was welcoming regardless of gender, socioeconomic background, or disability.
“The programme fosters a genuine sense of community and support, encouraging us to be our true selves, which is refreshing and energising,” Jaron explained.
The inclusive atmosphere of Allia has been pivotal, providing Jaron not just with business insights but also a supportive network that understands the importance of social impact. A standout session involved a coach teaching how to convey genuine emotion in storytelling, which Jaron found invaluable for communicating Voda’s mission.
The strong sense of giving within the network was also remarkable. “In many other networks, there can be a sense that people expect something in return. At Allia, however, the spirit of giving was very strong and evident. The connections I made with the team and other founders from previous cohorts, were incredibly supportive.” Jaron continued.
Jaron shared that the Impact Accelerator allowed him to regularly connect with entrepreneurs who share the goal of making the world a better place. “When I joined Allia’s Impact Accelerator, I didn’t have one specific issue that needed addressing. Rather, I was looking for the energy and camaraderie of being with other founders building impact-driven companies. In other accelerators, the focus was often solely on profit, which felt quite different.”
“What sets the Allia Impact Accelerator apart is its comprehensive ecosystem. It’s not investors, and collaborators who are aligned with the mission of creating positive impact. This holistic support system is often lacking in other programmes.”
What sets the Allia Impact Accelerator apart is its comprehensive ecosystem. It’s not investors, and collaborators who are aligned with the mission of creating positive impact. This holistic support system is often lacking in other programmes.”
Jaron Soh, Founder behind VODA
Do you have any advice for founders considering the Impact Accelerator?
“Absolutely, if you’re thinking about applying, definitely do it! The key is to understand that you get out what you put in. The programme typically meets once a week, often online, so the additional value you gain depends on the effort you put into it. Take the initiative to build connections and actively engage with the opportunities presented. Embrace the programme fully and make the most of the resources and network available” said Jaron.
As an LGBTQIA+ founder, have you faced any specific challenges?
Jaron is acutely aware of the disparities in the entrepreneurial landscape, especially for transgender, non-binary, and women founders.
“As a cisgender gay man, I recognise that I have certain societal privileges. Institutions may not be as biased against me compared to others. For example, cisgender women and gender-diverse individuals, such as transgender or non-binary founders, often face more significant challenges and biases, especially when it comes to fundraising.”
Jaron notes the importance of acknowledging that these challenges are not just about gender or sexuality but also intersect with class and other factors. “Those with established networks or family connections may find it easier to raise funds. That’s why inclusive spaces like the Impact Accelerator are crucial—they help level the playing field.”
Any advice for other LGBTQIA+ founders?
“My advice is to seek out supportive ecosystems that understand and value your unique experiences. These networks can provide the backing you need to overcome biases and connect with investors and collaborators who believe in your mission.”
Learn more about Voda | The LGBTQIA+ Mental Wellbeing App
