Case Study


The Business

RE24 is an online marketplace for businesses to buy affordable, round the clock, traceable renewable energy direct from the source. Our vision is electricity that is affordable and carbon free, at all times for everybody.

European Union Logo
HM Government Logo

The challenge

I have 16 year’s worth of experience in the energy industry, and I was exposed to how the industry was operating. I could see what the future trends would be – what they needed to be – UK grid fully decarbonised by 2035. We had to enable hourly matched renewable energy. It was clear that there was a gap in the market; I wanted to stimulate and change the market, and create positive impact.  

I had no experience in the start-up world. Even some of the obvious things are hard to figure out. All I had was an idea; a semi launched product.

The result – how the programme helped

Allia offers the helping hand that you need- it’s really good to have someone walk the journey with you day to day. I had direction, answers to my questions, guidance, and accountability. There was a big focus on talking about and exploring your idea. I was able to connect with others who were in a similar position to me. Most importantly, it has validated my idea and given me the confidence and motivation to keep going.  

Before I started with Allia, nobody worked full time on RE24. By the time I finished the Climate Accelerator, I was working full time, I had two graduates working with me full time and two contractors who did parts of the product. 

During the programme, I moved from having one potential customer to one revenue committed customer, and to 15 potential customers. We fully launched during the Allia programme.  

Start-up is a lonely journey and what you need is somebody to be there with you. The Allia programme takes you through whole startup journey. Allia cares about your success, they are kind and always there to give you a helping hand.

Our 2021 – 2023 Cambridge & Peterborough programmes are part-funded by the European Regional Development fund.

Positive impact

We provide inspiring workplaces, business support and community for start-ups and small businesses so that they can grow and create positive impact.