The challenge – what inspired your venture
Townity was inspired by a gap in the market, where local businesses struggled to keep up with the giant e-commerce.
Our main challenge was marketing, plus we were concerned about tax, but the sessions covered these topics perfectly. We are still at an early stage and yet to launch our full solution, so it is good to know we have the support of the programme team behind us.
The result – how the programme helped
The programme delivered a few sessions covering marketing where we learnt how we could use social media to our advantage. We had help in focusing our energy into launching our MVP, giving us great insight into our desired market – this would not have happened without the support from the Allia team.
“Starting a business is tough and joining the Impact Accelerator programme not only helps you to focus your efforts on what matters, but also introduces you to talented individuals who will spare no effort in sharing their knowledge and helping you out.”
Mohamed Al-Shour & Samir Al-Othary. Founders of Townity