Esther has 17 years experience enabling globally recognised brands to extend into new product categories. Brands include P&G (Braun, Max Factor, Febreze, Fairy, Vidal Sassoon), Coca-Cola, Hershey’s, Jaguar Land Rover, Harley-Davidson, Kodak, Disney, Warner Bros and Universal. Her expertise includes a range of disciplines including category, market and competitor analysis, strategic planning, sales, negotiation, brand/design, product development, manufacturing/QC, distribution, sales and marketing, financial analysis and reporting.
Esther has broad knowledge of the retail landscape across multiple product categories in key markets worldwide, and has experience in project management, client management and problem-solving. She has managed agency teams in offices around the world, so has good knowledge of cross-cultural working practices and the need to establish good communication and clear processes.