Case Study


GoodFind Featured - Allia Case Study
GoodFind Logo - Allia Case Study

The venture

GoodFind is a directory of sustainable brands helping consumers easily find ethical alternatives to everything in one place. We’re a social enterprise which supports sustainable brands to get seen and grow their impact.

The challenge – what inspired your venture

Consuming ethically is hard work and time-consuming for the everyday shopper. 56% of people globally want to lead a more sustainable lifestyle, but are faced with a lack of choice, inconvenience and a poor user experience.

I wanted to help sustainable brands get seen and help consumers find ethical alternatives more easily, and so was born. Since then the journey has been both hard and rewarding. The difficulties in finding early stage funding have been compensated by the ability to measure and see the impact we generate daily. Having the support of organisations like Allia has been invaluable.

The result – how the programme helped

Allia’s Impact Accelerator was instrumental to understand where we were in our journey and which direction to follow from there. While on the programme, we re-defined our funding strategy, rebranded, hired the first two payroll members of the team and prepared for our first angel funding round.

Today our platform supports over 600 brands, and last year we helped more than twelve thousand people to find an ethical product or service. Since launching in 2019, we’ve created social impact campaigns that increased awareness and mobilised thousands of people to take action on issues such as racial injustice, responsible consumption and gender inequality. 

“Allia matched us with incredible advisors that helped us move forward in many areas, from finance, to sales and even governance support – all great and invaluable input. Meeting incredible fellow founders who were great companions and supporters (in spite of being a lockdown cohort!) was just the icing on the cake.”

Nohelia Rambal. Founder of Goodfind

Positive impact

We provide inspiring workplaces, business support and community for start-ups and small businesses so that they can grow and create positive impact.