Entrepreneurial Insights – Talk & Event with Martina King, Featurespace

Date(s) - 05/07/2017
6:15 pm - 8:00 pm


Part II – FREE Early Evening Talk

Join us for the second in our new series of ‘Fireside chats’, exploring the motivations and insights of local entrepreneurs, from a range of sectors.

This month we welcome Martina King CEO at Featurespace, the world’s leading provider of Adaptive Behavioural Analytics technology.

We invite you to hear her personal journey, and uncover insights from her experiences. Delve into the mind of an entrepreneur, ask what motivates them and how they keep-up within today’s fast moving business and start up climate.

Hosted by Allia, journalist Matt Gooding from Cambridge News will lead this personal interview with Martina.

Book now for an early evening filled with personal insights and revelations from our guest speaker, facilitated by local journalists and followed by informal business networking.

Part I – Barnaby Perks, IESO Digital Health – Thurs 29 July  6.15pm (register here)

Part II – Martina King, Featurespace – Wed 5 July   6.15pm (register below)




About Martina King

Martina is CEO of Featurespace and joined the company in 2012. Former Managing Director of augmented reality company Aurasma, Martina has an extensive career in media technology, including leadership roles at Yahoo! Europe and Capital Radio. Martina is non-executive director of Debenhams, and was named one of the Top 40 powerful women in tech by Silicon Republic.




About Featurespace

Teaching machines to act and to think like humans is an exciting recent breakthrough in these academic fields. Featurespace’s Adaptive Behavioural Analytics technology left the Cambridge Engineering Department in 2008, when Betfair asked Featurespace to build the first system to outwit fraud attacks by thinking like each one of their customers.

Featurespace built the world’s first Adaptive Behavioural Analytics engine – the ARIC platform – to solve this commercial challenge. We found the Financial Services industry was plagued by similar issues. ARIC is proving the commercial value in the world of this anomaly detection technology, helping organisations revolutionise the way they get the best out of their own data.




Insights with an Entrepreneur is facilitated by Cambridge News journalist Matthew Gooding: 



About Matthew Gooding, News Business Correspondent – Cambridge News

Matt grew up in Cambridge, and has been a journalist for ten years, working for various titles across news, sport and, most recently, business.

For the last three years he has been the News business correspondent, specialising in tech start-ups and innovative companies from the Cambridge cluster. He writes stories for the News and its website, as well as long-form features for the treble-award winning magazine, Cambridge Business.

“The Cambridge cluster is home to a wealth of brilliant entrepreneurs, many of whom have enjoyed repeat success in starting and growing companies that have a massive positive impact on our lives.” Says Matt

“I’m looking forward to this opportunity to delve a little deeper inside the minds of  some of the region’s brightest business stars, to find out what makes them tick and to discover some of the secrets of their success.”







Allia’s Serious Impact Business Advisor, Andrew Hatcher – 

“We at Allia are excited to hear from a second rising Cambridge tech entrepreneur in our continuing series of Entrepreneurial insights”



Event Schedule –  Wednesday 5 July: 

5:45pm   Arrival and Registration

6.15pm Talk Starts

7pm Q&A

7.30pm Networking

8.30pm Close


This event is FREE but Please Register to secure your place.  


Allia Future Business Centre is happy to be working in partnership with Cambridge Network to help promote the Entrepreneurial Insights series of talks.

Register now

Register for event: Entrepreneurial Insights – Talk & Event with Martina King, Featurespace