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Email Marketing Workshop

This course will arm you with the knowledge you need to create email campaigns that deliver measurable results.

Course Content

Email Marketing and the lawGDPR came into force in 2018 and it changed how we all handle data. We will cover grounds for processing and help you ensure that you have selected the right approach.

Planning your email campaignsWho will you be sending to? What are your objectives? How will you be measuring success? These are just a few of the questions we will address. You will leave with a list of items to include in your next campaign plan.

Get your audience to open your emailOpening your email is the first step your recipients need to take in order to view your content. We cover the 4 factors that influence your recipients’ decision as to whether or not to open your email.

Get your audience to react to your emailYour recipient has opened your email (hurray!) now we need to get them to do something with it! This part of the course has several take away tips that you can put into practice straightaway. They won’t take you long to implement either!

Mobile-friendly emailsA large proportion of both businesses and consumers use their mobile device to check their email. You will learn how to make your email look great on a mobile and make it easy for your recipients to fulfil your call to action.

Evaluate your performanceEmail Marketing is the most cost effective, fully measurable form of marketing there is. We will cover the statistics that are available and how you can use these to improve your future campaigns.

Review of your campaignsIf you are already sending campaigns, send us one and we will review it within the session. Not only will you get feedback from us, but from the room, this is a really useful part of the session and gives you some real feedback to work with.

Click here for more information, and to book


25 Feb 2020


09:30 AM - 01:30 PM


£99 + VAT


Allia Future Business Centre Peterborough, Peterborough United Football Club, London Road, Peterborough PE2 8AN, UK

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